Data & Benchmarks · Marketing Manager
Marketing Manager Skill Benchmarks (2026)
What do real Marketing Manager portfolios contain? Aggregated data from 54 Marketing Manager portfolios on Seera: the top 10 skills grouped by category, GitHub/live-link rates, the practices they emphasize, and how many show quantified results.
Based on 54 real Marketing Manager portfolios published on Seera, aggregated and anonymized. Last updated September 21, 2026.
- The tool stack is free and self-serve — Canva (39%) and CapCut (15%) lead, while enterprise martech like HubSpot appears in just 2%.
- 54% of portfolios include at least one quantified result (a %, ROI, or conversion figure).
Skills by category
Share of Marketing Manager portfolios that list each skill, grouped by type (spelling variants merged — see methodology).
Core Competencies
Tool Stack
Portfolio composition
What Marketing Manager portfolios actually link out to.
What they emphasize
Share of portfolios that reference each theme, in their listed skills or descriptions.
Quantified results
54% of Marketing Manager portfolios state at least one quantified result in their write-ups — a percentage, dollar figure, multiplier, or ROI/CTR/conversion metric.
Years of experience
Distribution of self-reported experience across 54 portfolios.
Seniority mix
Key takeaways
- 39% of Marketing Manager portfolios list Canva — the single most common skill.
- The most common tech stack is Canva, Social Media Marketing, Content Strategy, Content Creation, Digital Marketing.
- The typical Marketing Manager portfolio features 2.6 projects.
- Average experience across these portfolios is 4.0 years.
- Marketing Managers list 3.6 roles in their work history, on average.
Methodology
These benchmarks are computed from 54 Marketing Manager portfolios created on Seera, where users upload a resume and our AI extracts a structured profile (skills, projects, experience). We group portfolios by role from the stated professional title. Skill percentages merge spelling variants (e.g. React/React.js, CSS/CSS3, Adobe Photoshop/Photoshop). Theme percentages ("What they emphasize") count a portfolio that references a topic anywhere in its listed skills or descriptions — they measure what portfolios mention, not verified practice. All figures are anonymized aggregates; no individual portfolio, name, or contact detail is exposed. Free to cite under a CC BY 4.0 license with attribution to Seera.
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