How to Add a Portfolio Link to LinkedIn: 3 Ways (and What to Link To)
Quick answer: LinkedIn has three places for a portfolio link. For the standard link, open your profile → Contact info → pencil (edit) icon → Add website → paste your URL → choose Portfolio as the type → Save. For the most visible spot, add it to your Featured section, which shows a preview card near the top of your profile. Each takes under a minute. The bigger decision is which URL you paste: a live portfolio at your own address (yourname.com or yourname.myseera.com) takes a recruiter straight to your work, while a Behance profile or a PDF adds another click.
Step-by-Step: Adding Your Portfolio to LinkedIn
Method 1 — Via Contact Info (the standard placement)
- Open your LinkedIn profile
- Click Contact info just below your name and headline
- Click the pencil (edit) icon in the top right of the contact info panel
- Scroll to the Websites section
- Click Add website
- Paste your portfolio URL
- From the dropdown, select Portfolio as the website type
- Click Save
This places your portfolio link in your contact info — visible to anyone who clicks your profile and checks your contact details.
Method 2 — Via the About Section
Add your portfolio URL as plain text inside your LinkedIn About section. Give the reader a reason to click: "See my full project portfolio and case studies at [URL]." This is less formal than the contact info link but more visible to skimmers who read your About section but never click into contact info.
Method 3 — Via Featured Section
LinkedIn's Featured section lets you pin links, posts, and media to the top of your profile. Adding your portfolio as a Featured link shows a preview card — a visual representation of your portfolio URL that appears prominently before your Experience section. This is the highest-visibility placement on your LinkedIn profile.
- Open your LinkedIn profile
- No Featured section yet? Click Add profile section → Recommended → Add featured. Already have one? Click the + icon in it
- Choose Add a link
- Paste your portfolio URL and click Add
- Edit the title and description LinkedIn pulls in (for example, "Portfolio: case studies and selected work"), then click Save
Use all three. Together they mean anyone who lands on your profile — through search, referral, or a recruiter's InMail — sees the portfolio link within seconds.
What to Actually Link To
This is the more important question.
Most professionals who add a website link to LinkedIn link to something that does not convert: a Behance profile that requires another click to reach the actual work, a GitHub profile that requires technical knowledge to interpret, a Notion page that looks unfinished, or an outdated personal website they built three years ago.
The link in your LinkedIn contact info is clicked by people who are already interested in you. That is the highest-intent traffic you will ever have. Do not waste it on something that does not represent you at your best.
What converts
- A live portfolio website at a professional URL (yourname.myseera.com or yourname.com)
- A portfolio that loads in under 2 seconds and displays your most important work immediately
- A portfolio with a clear contact method — so the click from LinkedIn can lead directly to a conversation
What does not convert
- A PDF link — sends viewers back to a document format they already left
- A Linktree page with 10 options — friction kills clicks
- Your company's website — this is your personal brand, not your employer's
- An incomplete portfolio with placeholder sections
The Compounding Effect of Portfolio + LinkedIn
When you add a real portfolio link to LinkedIn, two things happen that most people don't anticipate.
First, LinkedIn's own signals treat profiles with websites as more complete — your profile appears more thorough and is surfaced more often in recruiter searches.
Second, your portfolio website begins to receive traffic from LinkedIn — and that traffic is the highest-intent audience you can get for free. These are people who already know who you are and clicked specifically to learn more. Even a small number of these clicks per week compounds into meaningful professional opportunities over time.
Build the portfolio first. Then add the link. In that order.
How to Build the Portfolio in 5 Minutes First
If you don't have a portfolio yet, this is the blocking step — not the LinkedIn addition. Seera was built to remove that block. Upload your CV. The AI reads your career history — roles, companies, dates, skills, projects, bio — and structures a portfolio website from it automatically. Choose a template. Publish. Your portfolio is live at yourname.myseera.com. Then paste that URL into LinkedIn.
Five minutes to a portfolio. Sixty seconds to add it to LinkedIn. Six minutes total for a change most professionals put off for years.
Build your portfolio on Seera → then add it to LinkedInFrequently Asked Questions
How do I add a portfolio link to LinkedIn?
Go to your LinkedIn profile, click Contact info, click the pencil (edit) icon, click Add website, paste your portfolio URL, select Portfolio from the type dropdown, and click Save. For a more visible link, also add it to your Featured section: click the + icon in Featured (or Add profile section → Recommended → Add featured), choose Add a link, paste the URL and save. Each takes under a minute.
Where should I place my portfolio link on LinkedIn?
Three placements work best. Contact Info is the standard placement — visible to anyone who clicks into your contact details. The About section is more visible to skimmers who read your profile but don't open contact info. The Featured section is the highest-visibility placement — it shows a visual preview card at the top of your profile before your Experience. Use all three.
What URL should I link to from LinkedIn?
A live portfolio website at a professional URL, such as yourname.myseera.com or yourname.com. Avoid a PDF (it sends viewers back to a document), a Linktree page with ten options, your employer's website, or a Behance or GitHub profile that needs another click before anyone reaches your actual work.
Does adding a portfolio link to LinkedIn actually help?
Yes. Everyone who finds your profile, including recruiters, gets a one-click path to your actual work, and the people who click are the highest-intent visitors you can get for free: they already know who you are and want to see more.
Should I build the portfolio first or add the LinkedIn link first?
Build the portfolio first. On Seera it takes about 5 minutes: upload your CV, choose a template and publish. Adding the link to LinkedIn then takes 60 seconds. In the reverse order, you have a link to nothing.
Can I add multiple website links to LinkedIn?
Yes. LinkedIn allows up to three website links in your contact info. Make the portfolio one of them, with Portfolio selected as the type. If you only add one, make it the portfolio.
The Bottom Line
Adding a portfolio link to LinkedIn takes 60 seconds. Building the portfolio it links to takes 5 minutes on Seera. The combination — a complete LinkedIn profile with a live portfolio link — is the highest-ROI change most professionals can make to their job search or client acquisition strategy today.
Build your portfolio on Seera, then add it to LinkedIn →