How to Add a Portfolio Link to LinkedIn (And What to Actually Link To)

July 24, 2026 · 6 min read

Quick answer: Go to your LinkedIn profile → click Contact info → click the pencil (edit) icon → scroll to Websites → click Add website → paste your portfolio URL → select Portfolio from the type dropdown → save. The whole thing takes under 60 seconds. The more important decision is what URL you paste. A yourname.myseera.com or yourname.com portfolio link converts significantly better than a generic website builder URL or a Behance profile.

Step-by-Step: Adding Your Portfolio to LinkedIn

Method 1 — Via Contact Info (most visible placement)

  1. Open your LinkedIn profile
  2. Click Contact info just below your name and headline
  3. Click the pencil (edit) icon in the top right of the contact info panel
  4. Scroll to the Websites section
  5. Click Add website
  6. Paste your portfolio URL
  7. From the dropdown, select Portfolio as the website type
  8. Click Save

This places your portfolio link in your contact info — visible to anyone who clicks your profile and checks your contact details.

Method 2 — Via the About Section

Add your portfolio URL as plain text inside your LinkedIn About section. Give the reader a reason to click: "See my full project portfolio and case studies at [URL]." This is less formal than the contact info link but more visible to skimmers who read your About section but never click into contact info.

Method 3 — Via Featured Section

LinkedIn's Featured section lets you pin links, posts, and media to the top of your profile. Adding your portfolio as a Featured link shows a preview card — a visual representation of your portfolio URL that appears prominently before your Experience section. This is the highest-visibility placement on your LinkedIn profile.

Use all three. Together they mean anyone who lands on your profile — through search, referral, or a recruiter's InMail — sees the portfolio link within seconds.

What to Actually Link To

This is the more important question.

Most professionals who add a website link to LinkedIn link to something that does not convert: a Behance profile that requires another click to reach the actual work, a GitHub profile that requires technical knowledge to interpret, a Notion page that looks unfinished, or an outdated personal website they built three years ago.

The link in your LinkedIn contact info is clicked by people who are already interested in you. That is the highest-intent traffic you will ever have. Do not waste it on something that does not represent you at your best.

What converts

What does not convert

The Compounding Effect of Portfolio + LinkedIn

When you add a real portfolio link to LinkedIn, two things happen that most people don't anticipate.

First, LinkedIn's own signals treat profiles with websites as more complete — your profile appears more thorough and is surfaced more often in recruiter searches.

Second, your portfolio website begins to receive traffic from LinkedIn — and that traffic is the highest-intent audience you can get for free. These are people who already know who you are and clicked specifically to learn more. Even a small number of these clicks per week compounds into meaningful professional opportunities over time.

Build the portfolio first. Then add the link. In that order.

How to Build the Portfolio in 5 Minutes First

If you don't have a portfolio yet, this is the blocking step — not the LinkedIn addition. Seera was built to remove that block. Upload your CV. The AI reads your career history — roles, companies, dates, skills, projects, bio — and structures a portfolio website from it automatically. Choose a template. Publish. Your portfolio is live at yourname.myseera.com. Then paste that URL into LinkedIn.

Five minutes to a portfolio. Sixty seconds to add it to LinkedIn. Six minutes total for a change most professionals put off for years.

Build your portfolio on Seera → then add it to LinkedIn

Frequently Asked Questions

How do I add a portfolio link to LinkedIn?

Go to your LinkedIn profile, click Contact info, click the pencil (edit) icon, scroll to the Websites section, click Add website, paste your portfolio URL, select Portfolio from the type dropdown, and Save. Under 60 seconds.

Where should I place my portfolio link on LinkedIn?

Three placements. Contact Info is standard. About section is more visible to skimmers. Featured section is highest-visibility — a preview card at the top of your profile. Use all three.

What URL should I link to from LinkedIn?

A live portfolio website at a professional URL — yourname.myseera.com or yourname.com. Not a PDF, not a Linktree, not your employer's site, not a Behance profile that requires another click to reach your actual work.

Does adding a portfolio link to LinkedIn actually help?

Yes. LinkedIn treats profiles with websites as more complete (better recruiter search visibility) and your portfolio starts receiving the highest-intent traffic you can get for free.

Should I build the portfolio first or add the LinkedIn link first?

Portfolio first. On Seera it takes 5 minutes. Then 60 seconds to add the link. In the reverse order, you have a link to nothing.

Can I add multiple website links to LinkedIn?

Yes — up to three. Portfolio should always be one of them. If you only add one, make it the portfolio.

The Bottom Line

Adding a portfolio link to LinkedIn takes 60 seconds. Building the portfolio it links to takes 5 minutes on Seera. The combination — a complete LinkedIn profile with a live portfolio link — is the highest-ROI change most professionals can make to their job search or client acquisition strategy today.

Build your portfolio on Seera, then add it to LinkedIn →

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